Become the CEO of You, Inc. by Butler Susan Bulkeley;

Author:Butler, Susan Bulkeley;
Language: eng
Format: epub
Tags: Become the CEO of You, Inc.: A Pioneering Executive Shares Her Secrets for Career Success
ISBN: 3119340
Publisher: Purdue University Press
Published: 2012-05-11T00:00:00+00:00

♦ Voice: How strong and powerful is your voice? A soft voice makes others have to work too hard to listen, so they tune you out. On the other hand, a loud voice can be embarrassing as it allows everyone to hear the conversation. Do you speak too fast or too slow? Do you enunciate your words clearly? Do you have an accent that works against you? Be aware of your tendencies.

♦ Nametags: Where do you wear a nametag? The proper placement is on your right lapel. The reason? When you shake hands, your eyes generally go to the other person’s right to see their nametag, not the left.

♦ Handshake: Think about the last time someone shook your hand. Did it crush your knuckles? Was it a firm and complete grip, or did it provide a very weak grasp of just your fingers? A handshake will tell you something about the person, such as their degree of extroversion or introversion. I definitely am affected when someone gives me a “finger shake,” or a weak handshake.

Have you ever had people come up to you, expecting you will recognize them, but you can’t remember their name? When this happens, shake hands and say your name. This will often remind people to say their own names. If they don’t, you can ask politely, “Now what was your name again?” People like to be called by their name. When you are going around the table introducing yourself during a function, what do you reveal about yourself? This is a marketing opportunity. Create a thirty-second introduction (“commercial”) for yourself that captures who you are and how you want to be remembered.

If you happen to be at a function such as a conference or large group meeting, sharing who you are and what you do is a free method of advertising. Take the opportunity to make a comment or ask a question in front of the group. Take advantage of question-and-answer sessions. Stand up and introduce yourself (by name and company or division) to the speaker before asking your question. You never know who is in the audience and may want to know who you are as well, either for context for your point of view or to be able to follow up with you.

My friend Virginia Washington from Ford Motor Credit reminded me that in this new and advanced age of technology, first impressions count in virtual settings, too. How you represent yourself and interact in a virtual environment—by telephone, e-mails, presentations via conference, and social media sites—may have a profound effect on how you are perceived by others. You should groom your virtual appearance just as you groom for your face-to-face appearance. Perfect your skills to communicate effectively in both conversations and presentations, thus making a positive first and lasting impression regardless of the setting.

Interviewing = Selling Yourself to Others

The importance of optimizing your product and package is undeniable when it comes to interviewing for a job. Having interviewed many job candidates over the

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